These Coolers Can Flex

When it comes to selecting a cooler, we know there are plenty to choose from. They have been around to decades after all. The first commercial portable cooler came to be in the early 1950s and gained popularity for being durable and made with insulated metal or plastic.

Advancements in material led to plastic cooler becoming the common choice for being lightweight and those with foam insulation for its cooling efficiency.

As we get into the early aughts to present, you are now seeing electronic components to coolers. Now, you may not be able to plugin a CleverMade cooler and recharge your phone, but we do have some amazing tech behind our eco-friendly coolers.

At CleverMade, we saw a gap in the market for a cooler that combines performance, style, and portability - without compromising on insulation. Traditional coolers are bulky, difficult to store, and often inefficient in space usage. That's why we developed collapsible coolers using CoolShield™ insulation and FlexFold™ technology. By integrating these technologies, we created a versatile, space-saving, and high-performing cooling solution for modern consumers who demand convenience without sacrificing quality.🚀

- Patrick Cox, Category and Sustainability Manager

CleverMade Core Cooler Tech - Performance Without The Bulk

If you know CleverMade, you know that we love a space-saver. Traditional coolers can be bulky and take up room when not in use. The solution was the SnapHinge™.  You can "snap" up to give your item structure or "snap" down, fold out, fold in, secure the Wrapstrap™, and stowaway.

Our product team wanted to explore simplifying the collapsible and folding method by looking at the natural folds when the product is collapsed. From there, FlexFold™ was born. By creating intentional folding lines that quickly activate when collapsing the cooler for flat, easy storage or transport. 

The FlexFold™, is a patented feature designed to enhance the collapsibility and portability of our products for a simple one-step collapse.

Now, depending on your region, temperatures can get pretty high so we're sure you are wondering how a collapsible cooler made of 100% Polyester can possibly keep items cool for hours. That's where our CoolShield™ comes in. 

So what exactly is CoolShield™ insulation? CoolShield™ is a 6-layer thermal-reflective technology that works to lock cold in & reflect heat out. 

A helpful tip for cooling longevity, we recommend putting items in the fridge or freezer for a couple hours prior to loading and using ice packs or ice. You can get anywhere from 26-37  hours of ice retention.

How cool was that?!

Now that you know the core tech behind our collapsible coolers, go explore our Tahoe, Malibu, and Pacifica Collapsible Coolers. Whatever your adventure may be, experience the future of coolers-performance without the bulk.