Meet Our Clever Crew

April 10, 2020

Meet Our Clever Crew

What better way to understand a brand than to share the story about the people behind it. Welcome to our Clever Crew series! We will be sharing about each team member here at CleverMade and also our completely unbiased opinions on the best products out there today. Up first, our marketing team …


K A T E  P A I Z  
I am the Creative Director at CleverMade. This ranges from selecting the color palettes of our products, to building presentations for retailers and overseeing the overall look and feel of the brand. 

W H Y   C L E V E R M A D E
I love that CleverMade makes products for EVERYONE that can be used almost ANYWHERE.  One of my favorite aspects of working at CleverMade is photographing people enjoying our products in their everyday lives.

F A V O R I T E  P R O D U C T 
There is a particular product that I use almost every day, it is the CleverMade Wine Cooler. A few years ago, you could have found me toting wine on a daily basis. But as a working mom the CleverMade Wine Cooler has turned into trusty transport for my pumped milk. I just throw the cooler in the fridge at work when I first get in. As I pump throughout the day, I simply fill the Wine Cooler with my milk for my baby, Charlie. At the end of the day I grab the Wine Cooler and go, and the cooler keeps my milk cold on my ride home. If I know I am going to run errands after work, I will put the inner removable ice pack into the freezer buying me more time. The CleverMade Wine Cooler is a truly versatile product: it makes a great hostess gift, a lunch bag, or I my case a tote for my milk. P.S. stay tuned for our Wine Cooler LUXE. 

F U N  F A C T  
Having dinner with my family!


 
M I K E  V E T R O N E 

I’m the graphic design utility knife here at CleverMade! My job is to make looking at our website, emails, and amazon listings FUN! I love helping build brands and working with my fellow marketing fam!

 W H Y   C L E V E R M A D E 
CleverMade has something for literally everyone! It is amazing showing friends and family our products and everyone chooses something different. They are truly CLEVER and awesome!

F A V O R I T E  P R O D U C T
The Cardiff Backpack cooler is my favorite product. I almost always carry a backpack with me (camera stuff, laptop, or otherwise) and I had never even thought about having a cooler that I could WEAR. I was pretty mind blown seeing it for the first time haha. It is a total utility knife, like me 🙂

F U N  F A C T 
I like A LOT of different things, from Disneyland to Video games to working on my car. I guess you could say I love to learn everything I possibly can about subjects I am interested in! Disneyland though…definitely Disneyland 😉


  
S H A N N O N  T A P P 

If you’ve ever gotten an email, been served up a social media ad, gotten hooked on our website or watched one of our videos – that’s me! I am the Marketing Manager here at CleverMade and get to promote our brand and awesome products alongside this dream team you see here. 

W H Y   C L E V E R M A D E
CleverMade is all about taking products that you and I use every single day and making them better. One of my all-time favorite books is “Steal Like an Artist” by Austin Kleon, which talks about how nothing is original and that we should be constant students in other’s work, to embrace influence, remix it and reimagine it for ourselves. That’s what we get to do at CleverMade every single day and we get to be part of a mission that challenges the norm of daily tasks and find ways to make those tasks better and easier so that we can enjoy life to its fullest. 

F A V O R I T E  P R O D U C T
My favorite product here at CleverMade is the Cardiff Backpack Cooler. I moved to San Diego from Portland, Oregon a couple years ago so the first thing I did was find a place in the tiny beach town of Cardiff as close to the ocean as possible to fulfill my middle school wannabe dream life of becoming Anne Marie Chadwick (if you know you know) and before I even started working at CleverMade, this backpack cooler was my go-to adventure companion. It’s the perfect on the go cooler, fits everything you need for a day of exploring, AND makes you everyone’s best friend with that built in bottle opener 🍻

F U N  F A C T 
When I’m not dreaming up new campaigns with this Clever Crew, I’m 99.9% of the time taking pictures of my dog Jones. My husband and I named him after our favorite baseball legend, Chipper Jones #ChopOn, and he’s our pride and joy. Before we got him, I’m sure I had more hobbies to share, but honestly can’t remember them so I’ll just leave this right here … IG: @JonesThePup

 
A B B E Y  W I T T 

Hey all you cool cats and kittens! I’m the Social Media & Marketing Coordinator, Customer Service Manager, Fun Committee Planner, Snack Stocker, Trash taker-outer… and MUCH MORE! If you’ve ever called or emailed us, you’ve probably worked with me. I wear multiple hats here at CleverMade but mainly spend my time running our social media and working alongside our Marketing Team planning product launches, working with influencers, and creating content. 

W H Y   C L E V E R M A D E
Simply put, I’m a “product and people” person and CleverMade checks both of these boxes. With a strong Type A personality (emphasis on organization and cleanliness) I love working with a product I believe in. If I wasn’t a CleverMade employee, I would be a customer! In terms of the people, it feels more like family than coworkers at CleverMade. I love the daily challenges of a small office, wearing a variety of hats, and collaborating with a team that motivates me to be great.

F A V O R I T E  P R O D U C T
My favorite product is our SnapBasket LUXE. I use mine daily to and from work to pack my lunch, snacks, workout clothes, laptop and water bottle. The LUXE is the perfect on-the-go tote and why not look a little more stylish while running out the door. 

F U N  F A C T 
I live in an awesome beach town, Encinitas with my significant other. We are walking distance to downtown Encinitas which is filled with some of the best coffee shops and restaurants. I’m officially a coffee snob and one of Lofty Coffee’s biggest supports. We love to grab coffee and walk the beach on the weekends. I love to work out and run with all the dogs I dog sit. I’m a huge animal lover, adventure seeker, TV show binger, and one of the biggest GREEN BAY PACKER FANS you’ll meet.